Magnus Monié Appointed New CEO of Bavaria Sweden

Bavaria Sweden is pleased to announce the appointment of Magnus Monié as the company's new Chief Executive Officer (CEO), effective June 26, 2023.

Magnus Monié joined Bavaria in 2018, and comes from the position as Regional Director for eight out of Bavaria Sweden's 14 dealerships in Sweden. Through his dynamic leadership and customer-centric approach, Monié has significantly contributed to the company's expansion and market positioning in the region. Monié succeeds Johan Frisk, who is leaving to pursue new opportunities outside of Hedin Mobility Group.

- I am very pleased that Magnus has accepted the role of CEO for Bavaria Sweden. With a career spanning over two decades in leadership positions in the automotive industry, he brings a wealth of experience and expertise to his new role. In his recent role as Regional Director, Magnus has consistently demonstrated strong leadership and strategic acumen. He has built a strong, customer-focused culture, fully in line with our values and vision. I look forward to seeing Magnus lead the work to further develop our company and take our company to the next level, says Marcus Larsson, COO of Hedin Mobility Group.We must improve our operations continuously, and I am confident that Magnus will be able to lead this work in an excellent way, comments Marcus Larsson, COO Hedin Mobility Group.

Prior to joining Bavaria Sweden, Magnus Monié served as the Managing Director for MMCS Cars Sweden and FSC Sweden, where he played a pivotal role in driving growth and enhancing operational efficiency. His contributions to these organisations have earned him a reputation for his ability to deliver results and build successful teams.

- I am honored to be appointed as the CEO of Bavaria Sweden. I am excited to lead a team that I know well and admire, and continue building on our success. Together, we will further strengthen Bavaria's position in the market, drive innovation, and deliver unique customer experiences. I see great potential and opportunities to further develop the organisation and create even more value for our owners, customers and employees. I believe that strong and long-lasting results are built on a fundament of trust, values and a strong Next Level-culture. Therefore, I will strive to be a visible, accessible and a communicative leader, says Magnus Monié.

As the new CEO, Magnus Monié will be responsible for overseeing Bavaria Sweden's strategic direction and driving its continued growth and success. His deep industry knowledge and proven leadership capabilities position him well to lead the company through its next phase of development.

- We have many skilled employees who every day deliver unique customer experiences, and who have developed Bavaria to become one of the largest partners for BMW in Europe. With Magnus we are getting a highly skilled CEO with the right experience and expertise to continue the strong development of Bavaria in Sweden. We must improve our operations continuously, and I am confident that Magnus will be able to lead this work in an excellent way, concludes Larsson.

Monié succeeds Johan Frisk. Bavaria Sweden extends its sincere gratitude to Frisk for his valuable contributions during his tenure as CEO and wishes him the best in his future endeavors.