If you are passionate about digital marketing and content creation, this position as Digital Content Manager for Libero will give you the opportunity to work with a strong brand within the Nordic region. This is a fixed term role for 11 months, covering a maternity leave.
Essity is a global leader in personal care. You will be part of a strong and highly motivated marketing team at Essity Consumer Goods Region North, where you will work with the content marketing activities for Libero. Libero is a leading brand thanks to our high-quality products, constant innovations, and progressive digital ecosystems. The Consumer Goods business unit also includes Intimate Hygiene and Tissue with brands like Libresse, TENA, and Lotus.
About the Role
We are looking for a Digital Content Manager that is passionate about digital marketingand want to contribute to Libero´s success going forward. You have a solid overall understanding of the digital landscape to be able to make recommendations for digital marketing. You will for example:
Secure engaging content in our sites (Libero and Libero app) and contribute with ideas whatcan be improved
Adapt and coordinate the content on the sites including creating, publishing, updating, proofreading, coordinating translations and make local optimization.
Act as a stakeholder towards product owner with requirements for site- development
Responsible for campaigns on site, app and campaign e-mails
Deliver on KPIs for content activities. Monitor activities, follow up, evaluate the effects and take corrective actions if needed.
Collaborate with internal and external stakeholders within the region and agencies.
Who You Are
You have a keen understanding of visual branding and creative design, with a flair for digital content (social/websites/paid campaigns). Excellent stakeholder management skills with the ability to engage, inspire and influence are important in this role. You have a consumer-focused approach to content and the ability to provide specialist digital content expertise, contributing to the overall Libero digital strategy. You have:
University Degree (or equivalent) within Marketing, Digital Marketing, Communication or Business Administration
1-3 years commercial marketing experience
Hands-on experience from web CMS
Experience from loyalty platforms/CRM is an advantage (at Essity we use Tridion and Voyado)
Basic knowledge from Google analytics, Photoshop and Premiere Pro is an advantage
E-commerce experience, SEO & SEM knowledge is an advantage.
Fluent in Swedish and English, any other Nordic language is a plus
At Essity, we believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose.
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
Application End Date:
27 maj 2024